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Tweeting bra

Agency Network: 
Published/Aired: 
October 2013

Description

A special mechanism is hidden under the hook of our tweeting bra. Every time our bra is unhooked, it sends a signal to a cell phone, the cell phone notifies a server, and the server generates the tweet… as simple as that! It’s the first and only bra that tweets with a mission to remind you one thing you should never forget: your monthly breast self exam! Maria Bacodimou (@mariabacodimou), one of the most popular TV presenters in Greece, has very willingly joined our mission and will be wearing a tweeting bra for two weeks. Every time Maria unhooks the bra it will automatically post a tweet.

URL: http://www.tweetingbra.gr/en

Digital advertisement created by Ogilvy, Greece for Nestle, within the category: Food.

Advertising Agency: Ogilvy, Greece
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FamousWhenDead's picture

Smart

FamousWhenDead
Activity Score 3
lkoniari's picture

Great idea and for a good cause

lkoniari
Activity Score 2
Other
CommandZ's picture

Very smart. And all for a great cause.

CommandZ
Activity Score 2515
Creative Director
8718's picture

And how do you wash the bra?

8718
Activity Score 132
Other
alfredoseow's picture

Now i wonder how washing that bra would be like? hmmmmm. Not sure if its practical

alfredoseow
Activity Score 22
Art Director at BBDO Proximity Singapore
alfredoseow's picture

Now i wonder how washing that bra would be like? hmmmmm. Not sure if its practical

alfredoseow
Activity Score 22
Art Director at BBDO Proximity Singapore
Prasad Weerasekara's picture

Superb. I like it.

Prasad Weerasekara
Activity Score 657
Gorillad's picture

Really touching... Great insight

Gorillad
Activity Score 392
Editor
danielchapman's picture

Forced.

I'm not a woman but getting a tweet to do a breast exam everytime I remove a bra?

It uses bluetooth which means battery powered. ALso means it's gonna require to be paired to your phone. better throw away those Bluetooth devices that connect to your phone, your bra needs your bluetooth to tweet!

Sticky note anyone?

danielchapman
Activity Score 292
kleenex's picture

Concept is great. Not so sure If it will survive a wash cycle.

kleenex
Activity Score 58742
Web Designer/Developer
TheBear's picture

Inanimated objects tweeting. A new trend.

TheBear
Activity Score 486
General Manager |

I'm good at this But not perfect.

choudharyhp's picture

Really hatsoff to ogilvyone for this campaign and Nestle Fitness too but I have a doubt this might be a idea of attracting more customers.
for more detail Read here http://brandworms.wordpress.com/2013/10/26/tweeting-bra-by-nestle-fitn...

choudharyhp
Activity Score 2
Other
MacMonkey's picture

I like it. I bet it got a lot of PR.

MacMonkey
Activity Score 338
Graphic Designer
jameslei's picture

idea is nice... but... is this bra going to be wash ever?????

jameslei
Activity Score 206
General Manager
Elias Önder's picture

really neat to see if she s cheating though

Elias Önder
Activity Score 481
Copywriter
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