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Bra cam

Agency Network: 
Published/Aired: 
September 2014

Description

Digital advertisement created by McCann, France for Nestle, within the category: Food.

Advertising Agency: McCann, Paris, France
Creative Director: Sarah Clift
Art Directors: Kate Pozzi, Sarah Clift, Caroline Gozier
Copywriter: Kate Pozzi
TV Producers: Sasha Mantel, Arnaud Lemens
Social Strategist: Mariam Asmar
Account: Cédric Vanhoutte, Cynthia Decant, Laurie Chappel, Leslie Adam, Julie Colombani
Production Company: Outsider | The Corner Shop|Outsider | The Corner Shop
Director: Ellen Kuras
Producer: Mel Nwanguma
DOP: Ellen Kuras
Art Director: Julian Higgs
Costume Designer: Lydia Kovacs
Edit: Rock Paper Scissors
Editor: Ted Guard
Post Production: MPC LA
Music: Human
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halaby87's picture

Ha ha cute

halaby87
Activity Score 10472
Marketing Manager |

M.Halaby

kleenex's picture

I liked it,.

kleenex
Activity Score 58633
Web Designer/Developer
damnson's picture

Mildly funny.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

sneerhof's picture

I enjoyed this ad as it was clever and fun while also putting an important health issue at the end. It is a light ad for a potentially heavy topic. Basically all consumers should be the demographic for this ad since anyone on the planet could possibly be at risk for breast cancer. Listening and understanding the ad is beneficial to everyone and it's much more enjoyable when the ad is funny and entertaining. It was a very good idea and it was executed quite nicely. This can be considered an example of message variation as there are definitely many messages out there warning the public about breast cancer, however, this is a new way of promoting awareness. As a media ad this can easily be promoted through online media as well as television giving it a large potential reach if advertised correctly. Mixing this with other fun ads can increase the popularity of this important campaign. In the mix can also be more serious ads, if needed, however, the more creative and clever are usually more eye-catching and generate the most awareness and furthest reach. An ad like this is funny and I would be much more inclined to share this with friends than other ads. With such a wide-ranging audience for the ad, its biggest focus should be to maximize its reach and get as many people to see it as possible. It's one of those ads that's very simple to understand that doesn't necessarily need to have a high frequency as long as it is reaching the people. Overall, the ad is interesting and entices the audience to find out why there is a bra camera which means most of the consumers will stick out until the end to see the actual message and appreciate it. I think the ad was done very nicely and has the potential to be very effective.

sneerhof
Activity Score 19
Arizona State University
Martín Feijoó's picture

Nice!

Martín Feijoó
Activity Score 52
Copywriter at LOLA Madrid / Lowe & Partners
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