Big lemon fridge

Agency Network: 
September 2014


McCann Taipei helped NESTEA bring the “Big Lemon Refrigerator” to a beach in Taiwan, where beachgoers had to perform a mysterious series of moves to open the refrigerator and receive a free ice-cold NESTEA. The agency had no TV budget and relied on this video to deliver the branding message.

Digital advertisement created by McCann, Taiwan for Nestea, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann, Taipei, Taiwan
Creative Director: Paul Hung
Art Director: Wing Lin
Copywriter: Evan Fu
Photographer: Frank Cheng
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