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The display cover photo

Agency Network: 
Published/Aired: 
October 2012

Description

Digital advertisement created by Ogilvy, Greece for Nescafe, within the category: Non-Alcoholic Drinks.

Advertising Agency: OgilvyOne, Athens, Greece
Creative Directors: Dimitris Savvakos
Copywriter: Elektra Pavlaki
Art Director: George Lyras
Account Manager: Tasos Veliadis
Designer: Antonis Theodorakis
Business Unit Director: Yannis Piperakis Papadakis
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Highest Rated

Marlus Lau's picture

Did people really liked the page just to reveal the new package? Sounds a little fake to me.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
AnasCr's picture

Nice work!

AnasCr
Activity Score 90
Creative Director
Marlus Lau's picture

Did people really liked the page just to reveal the new package? Sounds a little fake to me.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
andylefty's picture

22 hours later? I don't understand what they liked. The cover photo presumably. Agree with Marlus. Some info missing.

I know Greeks love their coffee however the payoff doesn't seem to be there for new likes in general.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
chunkylover69's picture

what a wank. there was no communications to even let people know what would happen if they liked the photo.

also, liking it would mean these would be entirely new fans. why would all these new fans like this page that fast without any incentive.

so fake. and even still, so lame.

chunkylover69
Activity Score 71
kleenex's picture

The idea was there....

Could it be we needed to include a coupon offer with every single like???

kleenex
Activity Score 58645
Web Designer/Developer
venom_elite's picture

My God the built-in media player on this site is a steaming pile of sh*t.

Buffer, clip, buffer, buffer, snip snip, ugh, ah, buffer, pause. Oh good its buffered. Play. Buffering 0%

F*CK

venom_elite
Activity Score 772
Art Director
ffffffwhat's picture

A very, very small idea in my opinion. And I have serious doubts about what is claimed: nobody cares enough about packaging to "like" something just for that. Maybe they didn't explain it right in the clip, or maybe I misunderstood (I hope so)...

ffffffwhat
Activity Score 261
Art Director
Thomadaneau's picture

Must have been a contest under it.. else... not really much of a value for the fans.

Thomadaneau
Activity Score 23
Copywriter at Adviso
cagkanyuksel's picture

Nice work.

cagkanyuksel
Activity Score 592
Art Director
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