Nescafe in a coffee bar

Agency Network: 
June 2015


For the launch of the new NESCAFÉ® variety, BBDO Belgium took customers by surprise. In a trendy coffee bar they replaced all the coffee by their new NESCAFÉ® Gold Barista Style coffee. The customers did not notice any difference and all reacted positively when it was explained.

Digital advertisement created by BBDO, Belgium for Nescafe, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO, Belgium
Video Director: Jasper Heldenbergh
Creative Director: Sebastien De Valck
Strategy: Stefan Ceunen
Account Manager: Caroline D’haens
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kleenex's picture

eeeehhhhh... I wanted a Triple mocha soy machiata espresso latte with extra cream instead...

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