Agency Network: 
March 2010


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For the first time, the Feminist movement “Neither whores nor submissives” is making a stand against the violence done to women on the Internet. At a time when violence is becoming dangerously commonplace, and when online violence against women is becoming rife, “Neither whores nor submissives” is determined to use social networking sites as a platform for communication and awareness-raising, to educate people to fight against violence committed to women. As part of its educational campaign to promote respect between girls and boys, the association is launching a viral experiment aimed at 18-25 year olds.

The concept which has been put forward free of charge by Publicis is simple and striking: accessible from sites which are very popular among young people, www.doyouchat.complays with the idea of random video chats (based on the model of chatroulette) – a form of entertainment which is fashionable among younger generations – without compromising its main purpose: to provide a unique experience. By logging on to the site, users are confronted with the reality of the violence done to a woman. After meeting a few average web surfers, a young woman says hello to the user. Then a boy suddenly hits her: her brother, her boyfriend, a neighbour? The user witnesses the scene, powerless, and then the message above appears.

Digital advertisement created by Publicis, France for Neither whores nor submissives, within the category: Public Interest, NGO.


In this case, you can’t do anything for her. But if it is happening to your sister, your neighbour, or a friend, there is something you can do ––

Advertising Agency: Publicis, France
Creative Director: Veronique Sels
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Developper: Laurent Berhelot
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atb2005's picture

Why is the user, witnessing the violence, having this poker face? He doesn't seem shocked. I would have jumped off my seat. Good concept, but not convincing.

Activity Score 13547
ivan's picture

That's because it's staged for the purposes of the video. Click the link to understand better.

Creative Director at Ads of the World
atb2005's picture

Not sure what you mean. I get it that in this case he can't do anything, but still.

Activity Score 13547
ivan's picture

What I mean that the guy doesn't matter at all. Since in reality it would be you or whoever is checking out the website.

Creative Director at Ads of the World
R U serious's picture

Draw it for him.

R U serious
Activity Score 416

Say my name, say my name...

bastman's picture

Hi. I'm the user. The original video can be found here. I'm not shocked only because i've seen it 10 times before I recorded it. I was REALLY shocked at the first time. I'm not working for Publicis now, but i think that is a really good idea.

Activity Score 11
Art Director at France
akshaysrikar's picture

whoa.. that chic really took a beating (even if it was staged)... but yeah good campaign....

Activity Score 418
Adaddicted's picture

Agree with Ivan, they've mentioned it "The user witnesses the scene, powerless"
Its not that shocking as far as every morning headlines are concerned!
It works for me.

Activity Score 3431
Art Director |


Tomzwarts's picture

Like it

Activity Score 42
Art Director
bobby666's picture

good concept and good media choice. appealing and effective.

Activity Score 1462
RMG Connect, India
xcreativity's picture

getting tired of chatroulette. good concept tho

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

brandingworthspreading's picture

Intense and memorable.

Activity Score 646
Copywriter at |

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gmint7's picture

this is really good

scary but effective imo

Activity Score 2673
Art Director at ad grad @ S Francisco |


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