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Highway dentist

Agency Network: 
Published/Aired: 
September 2015

Description

We let a real dentist set up her office in the midst of oncoming traffic for a day, to put a spotlight on the risks associated with roadwork. The absurdity of the situation is meant as an eye-opener to the risks. In a recent study conducted by the National Society for Road Safety in Sweden, 6 out of 10 cars were driving too fast when passing roadwork, and there are at least 300 accidents every year at roadwork sites.

Digital advertisement created by Garbergs, Sweden for NCC, within the category: Public Interest, NGO.

Advertising Agency: Garbergs, Stockholm, Sweden
Art Director: Sebastian Smedberg
Copywriter: Per Forssberg
DOP: Anna Bergqvist
Account Manager: Malin Boustedt
Account Director: Jan Lindfors
Director: Iam Production
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halaby87's picture

Ok not bad

halaby87
Activity Score 10500
Marketing Manager |

M.Halaby

kleenex's picture

hahaha I liked.

kleenex
Activity Score 58793
Web Designer/Developer
Culture's picture

Nice

Culture
Activity Score 978
Creative Director
Priya Wijetunga's picture

O.K

Priya Wijetunga
Activity Score 1667
General Manager
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