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Agency Network: 
Published/Aired: 
August 2012

Description

In 2011 speed cameras were introduced to Latvian drivers, but as it soon turned out – it wasn't for the noble cause of speeding elimination but was a cheeky money making scheme and it wasn't the country that won in this war. We started a social campaign–The National Radar. The idea: take your old fridge, make it look like radar and place it on a highway where it doesn't interfere with traffic. We only started a Facebook page to promote it but in couple of weeks the campaign was all over the news.

Digital advertisement created by !Mooz, Latvia for National Radar, within the category: Public Interest, NGO.

Advertising Agency: !MOOZ, Riga, Latvia
Creative Director: Eriks Stendzenieks
Copywriters: Eriks Stendzenieks, Krista Sheperd
Designer: Raitis Kalnins
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Highest Rated

CrackerJackFlash's picture

I likey.

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

kleenex's picture

Winner on concept.

kleenex
Activity Score 58793
Web Designer/Developer
CrackerJackFlash's picture

I likey.

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

Jackbr's picture

great. but dont make in SP.

Jackbr
Activity Score 1500
Art diretor |

JackBR

paicy's picture

really nice idea, doing something useful, with old stuff u don´t need anyway. video is ok, concept is great!

paicy
Activity Score 33
Photographer at virtual nights |

someone is grinning like the cheshire cat!

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