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Be Painted by a Genius

Agency Network: 
Published/Aired: 
May 2019

Description

National Geographic was launching the second season of the show, Genius, this time featuring Antonio Banderas as the legendary Pablo Picasso. They wanted to introduce audiences to this prolific artist in a way that brought fans closer to the character, while inspiring them to tune in to the show. As we didn't have access to Pablo Picasso's original work, we wanted to give audiences a sense of the artist's personality and style without referencing specific paintings. We created a custom Messenger bot experience giving fans the opportunity to interact directly with Picasso, as if stepping into his studio. First, audiences are served a video ad in Facebook feed from Picasso, with an invitation to be painted. The ad leads to Messenger where he asks questions about art, beauty, and truth, and reacts through custom video and gifs, bringing his humor and personality to life.

Digital advertisement created by Creative Shop, United States for National Geographic, within the category: Media.

Advertising Agency: Creative Shop, Facebook, New York, USA
Digital Agency: ISL
Sr. Director National Geographic: Alison Walsh
Sr. Manager National Geographic: Meghan Gleason
VP National Geographic: Kyle Christensen
Head of Entertainment Facebook Creative Shop: Jen Barrett
Creative Strategist Facebook Creative Shop: Grace Sun
Creative Strategist Facebook Creative Shop: Deborah Renteria
Head of Emerging Platforms Facebook Creative Shop: Eric Oldrin
Client Partner Facebook: Andrew Marler
Senior Software Engineer Bot Development ISL: Cornelius Hairston
Executive Creative Director Bot Development ISL: Zach Goodwin
Director of Technology Bot Development ISL: Josh Ruihley
Project Manager Bot Development ISL: Blythe Lloyd
Designer Bot Development ISL: Haeun Ro
Interactive Art Director Bot Development ISL: Fernando Casto
Software Engineer Bot Development ISL: Trish O'Connor
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kleenex's picture

fun little time waster.

kleenex
Activity Score 58363
Web Designer/Developer
Puffs Ultra Soft's picture

Super smart.

Puffs Ultra Soft
Activity Score 39
Copywriter
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