Mr. Mucus reads sick tweets, 5

Campaign
Agency Network: 
Published/Aired: 
February 2015

Description

Last year, McCann NY won Mucinex and relaunched/rebooted the brand, including giving a facelift, via Psyop, to Mr. Mucus, one of the most recognized but least liked ad characters in the world. Now the agency is starting to have fun with Mr. M in the social space with a series of bite-sized animations in which the character reacts to real tweets about sickness and about himself. The films will be tweeted out by the brand over the next few weeks.

Digital advertisement created by McCann, United States for Mucinex, within the category: Health.

Advertising Agency: McCann, New York, USA
Chief Creative Officers: Tom Murphy, Sean Bryan
Associate Creative Director / Copywriter: Geoff Bentz
Associate Creative Director / Art Director: Nic Howell
Chief Production Officer: Nathy Aviram
Producer: Craig Sklaver
Business Manager: Paulette Reiner
Group Account Director: Haley Mazza
Account Executive: Claire Hogan
Character Design & Animation: Psyop
Audio: Sound Lounge
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Highest Rated

damnson's picture

Cool series, lovely CGI.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

hahahahah Loved them all.

kleenex
Activity Score 58777
Web Designer/Developer
bobafett's picture

sticky

bobafett
Activity Score 2322
Chief Creative Officer
dpotten's picture

@MrMucus please upload more video about people using mucinex pretty pleeaaasseee... cool guy with cool eyes LOL

dpotten
Activity Score 11
Graphic Designer |

"There's nothing new under the Sun, but We can make one!"

damnson's picture

Cool series, lovely CGI.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

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