Last year, McCann NY won Mucinex and relaunched/rebooted the brand, including giving a facelift, via Psyop, to Mr. Mucus, one of the most recognized but least liked ad characters in the world. Now the agency is starting to have fun with Mr. M in the social space with a series of bite-sized animations in which the character reacts to real tweets about sickness and about himself. The films will be tweeted out by the brand over the next few weeks.
Digital advertisement created by McCann, United States for Mucinex, within the category: Health.
Chief Creative Officers: Tom Murphy, Sean Bryan
Associate Creative Director / Copywriter: Geoff Bentz
Associate Creative Director / Art Director: Nic Howell
Chief Production Officer: Nathy Aviram
Producer: Craig Sklaver
Business Manager: Paulette Reiner
Group Account Director: Haley Mazza
Account Executive: Claire Hogan
Character Design & Animation: Psyop
Audio: Sound Lounge