Race with nature

Agency Network: 
July 2015


While the world was using LTE and testing 5G, Ukrainians just got their hands on 3G. A thrilling speed race tests prosaic 3G speed. Watch the smartphone falling from the highest monument in Europe while uploading the picture on facebook. What will be faster?


Digital advertisement created by ISD, Ukraine for MTS, within the category: Electronics, Technology.

Advertising Agency: ISD Group, Kyiv, Ukraine
Creative Director / Art Director: Viktor Shkurba
Strategy Director: Mikhael Traverse
Creative Group Head: Ihor Tulub
Lead Designer: Sergey Komlev
Technical Director: Alexander Savin
Lead Developer: Aleksey Nasirov
Account Manager / Producer: Svetlana Mironchuk
Head of Analytics: Vladimir Bilets
Cameraman: Sergey Rud
Aerial Photography: Andrey Khris
Executive Producer: Evgeniy Gurkovsky
Makeup: Tatiana Horoshun
Stylist: Svetlana Tsilyk
Music / SFX: Inna Shevchenko
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kleenex's picture

poor idea imo, but I guess it got good traffic.

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