The excessive speeding on the highway leading to the beaches in Lima is still the main cause of car accidents. The number of fatal casualties has increased by 17% just in the last year. Movistar decided to fight speed with more speed.
Taking advantage of the fact that Movistar offers the fastest Internet connection in the country, we decided to fight speed with more speed and created Speed Control: An app that gives you back in Megas, the speed you didn’t use on the highway.
Digital advertisement created by DDB, Peru for Movistar, within the category: Electronics, Technology.
Executive Creative Directors: Ricardo Chadwick, Alberto Goachet
Creative Director: Sergio Franco Tosso
Head of Art: Luciano Leone
Art Directors: Yoshi Ishikawa, Mari Torres
Agency Producers: Vane Díaz, Carolina chavez
Production Company: Sangre
Director: Toño Sarria
Other credits: Maman Brigitte, Israel Cavero