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George

Campaign
Agency Network: 
Published/Aired: 
January 2013

Description

The problem we were asked to solve for Mount Pleasant Group (one of Canada's most prominent cemeteries) was a tricky one. People don't like talking about their own death – much less planning for it. Our work needed to find a way to start this delicate conversation without scaring people off. So we created a campaign about life.

Working with Academy Award-nominated documentary filmmaker Hubert Davis, we created The Art of Saying Goodbye – a series of shorts that explored the emotional journey of real life people pondering the end and reflecting on their legacies. Website: http://artofsayinggoodbye.com/

Digital advertisement created by Crispin Porter + Bogusky, Canada for Mount Pleasant Group, within the category: Professional Services.

Advertising Agency: Crispin Porter + Bogusky / Union Creative, Toronto, Canada
Creative Directors: Sean Ganann, Lance Martin, Michael Murray
Art Director: Pedro Izzo
Copywriter: David Strasser
Director: Hubert Davis
Editor: Dave de Carlo
Agency Producer: Kevin Saffer
Production Company: Untitled Films
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Highest Rated

iwannatalktosamson's picture

Great, great stuff

iwannatalktosamson
Activity Score 701
Jamaica Ad School
ChuckN's picture

Hard briefing, beautiful film.

ChuckN
Activity Score 139
Copywriter
iwannatalktosamson's picture

Great, great stuff

iwannatalktosamson
Activity Score 701
Jamaica Ad School
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