The Well of Positivity

Agency Network: 
August 2008
Mount Franklin:  The Well of Positivity
Mount Franklin Digital Ad -  The Well of Positivity


Digital advertisement created by The White Agency, Australia for Mount Franklin, within the category: Non-Alcoholic Drinks.

Advertising Agency: The White Agency, Ultimo, Australia
Creative Director: Matt Grogan
Art Director: Paul Jeffress
Copywriter: Luke Sandral
Designers: Mike Barry, Greg Miller
Flash developer: Neil Nand
Technology: Duncan Ion, David Carson
Account management: Romi Shepherd, Lauren Boyce
Project management: Heath Amos, Jeff Gougeon
Strategy: Katie Chatfield, Rachael Maughan
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picktokyo's picture

it is too hippy. I dont like it. And no sound either.

Activity Score 1404
Copywriter at JWT
sneakyhands's picture

positivity is nice, but i feel like this really wants to be a facebook application rather than a static site just sitting out there.

Activity Score 1857
ninjak's picture

nice art direction!

Activity Score 76
Guest's picture

I really like it. Great execution of an idea for a charity

Guest's picture

One of the best corporate-charity sites I've seen. Simple, evocative, engaging and by contributing you feel like you're making a difference.

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