Montana’s surprised real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods and services. Over two days of bartering and shooting, they received a psychic reading, an MMA lesson, a manicure, a yoga lesson, men’s skin care products, some new shoes, a haircut, a bouquet of flowers, an area rug, a massage and even a real tattoo. But the bartering didn’t end there. The entire production crew and the advertising agency agreed to take part of their payment in BBQ.
Digital advertisement created by One Twenty Three West, Canada for Montana's Cookhouse, within the category: Food.
Creative Directors: Rob Sweetman, Bryan Collins
Art Directors: Rob Sweetman, Paul Riss
Copywriter: Bryan Collins
Account Services: Christina Tan, Scot Keith
Production Company: OPC Family Style
Director: Max Sherman
Director of Photography: Kiel Milligan
Executive Producers: Harland Weiss, Donovan Boden, Liz Dussault
Producer: Dwight Phipps
Editor: Oleg Jiliba
Sound Design / Music: Six Degrees