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Box Talk, Monistat's Granny Panty Apology

Agency Network: 
Published/Aired: 
August 2013

Description

A recent Monistat ad sparked a fair amount of controversy and angered women who support the wearing of granny panties. Even after a formal apology from the company, the controversy continues. URL: http://www.grannypanties.org

Digital advertisement created by Allen & Gerritsen, United States for Monistat, within the category: Pharmaceutical.

Advertising Agency: Allen & Gerritsen, Philadelphia, USA
Creative Director: Rich Wakefield
Art Director: Lindsey Tweet
Copywriter: Jon Skale
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morse's picture

That was actually good acting and it was somewhat entertaining. I would not be able to think of anything better for the product.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

Not a bad concept...

kleenex
Activity Score 58793
Web Designer/Developer
jjf's picture

Nice one!

jjf
Activity Score 260
Copywriter at LINs Advertising & Marketing
Owolawi's picture

Very nicely delivered.

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

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