The DNA journey

Agency Network: 
June 2016


A majority of us think the maximum one can trace their ancestry back to is two countries. In reality, we are much more diverse. A new DNA project by momondo reveals exactly how much: 67 people from all over the world took part in the project by taking a DNA test to find out more about their ancestry. The results prove that we are more connected to the rest of the world than we realise.

Digital advertisement created by &Co, Denmark for Momondo, within the category: Electronics, Technology.

Advertising Agency: &Co., Copenhagen, Denmark
Creative Director: Robert Cerkez
Senior Copywriters: Tue Rossel, James Godfrey
Account Directors: Thomas Christenson, Trine Eising
Account Manager: Marianne Louise Seirberg
Agency Producer: Arlette Walsøe
Production Company: Bacon
Director: Jeppe Rønde
Executive Producer: Mette Jermiin
Production manager: Ditte Odgaard
Director of Photography: Magnus Jønck
Lighting: Aslak Lythans
Production Designer: Mads Jørgensen
Wardrobe & make-up: Stine Gudmondsen, Louise Bruun
Sound recording: Lars Gonzalez
Post Production: Bacon X
Sound Design: Koch / Bacon
Colourist: Hannibal Lang / Bacon X
Editor: Simon Borch
Music composer: Tom Day
Music recording: Chapters EP
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Highest Rated

Dzsoi's picture

Very simple, yet powerful.

Activity Score 8611
Dzsoi's picture

Very simple, yet powerful.

Activity Score 8611
BAdsoftheworld's picture

Great. I love it, very strong. That's a simple undeniable proof.

Activity Score 3519
kleenex's picture

Subtitles in 23 languages... That is like a first for me.

Activity Score 58667
Web Designer/Developer
OFiroz's picture

Tears... tears... tears!
Nothing much to say. Salute!

Activity Score 53
Creative Director at Creative Director / UAE
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