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The Steve Jobs Moment of Silence

Agency Network: 
Published/Aired: 
January 2012

Description

URL: http://stevejobsmomentofsilence.org

The Steve Jobs Moment of Silence is an 8 second silent audio file officially available on iTunes. The 8 seconds symbolise the 8 years Steve Jobs fought pancreatic cancer. This small break in our iTunes library will remind us to never forget the man who brought us the very device The Steve Jobs Moment of Silence will live on.

Client: Moment of Silence Inc.

Digital advertisement created by KNARF, United States for Moment of Silence, within the category: Public Interest, NGO.

Advertising Agency: KNARF, New York, USA
Executive Creative Director: Frank Anselmo
Art Directors: Hyui Yong Kim, Bryan Wolff Schoemaker
Writers: Bryan Wolff Schoemaker, Hyui Yong Kim
Designers: Bryan Wolff Schoemaker, Hyui Yong Kim, Frank Anselmo
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Highest Rated

jackmoore257's picture

You know those rare moments when you see something you think is really great and say "I wish I did that"?

I WISH I DID THAT.

jackmoore257
Activity Score 203
alistair's picture

It's a great idea.
It has been done two years ago for haiti,
http://www.youtube.com/watch?v=KjbmKd9Mw64

but it's a great idea.

alistair
Activity Score 162
Art Director at Independent
adsadsads's picture

Similar but this one without a doubt is superior.
The fact that the audio file exists to live on Apple devices
that Steve Jobs invented–makes the whole idea worthy.
The Haiti idea could have been done for Japan or anything really.
This comes full-circle idea. Steve lives on in devices he created,
plus it supports cancer orgs. AMAZING! Long live Steve!
I just bought mine on iTunes!
10+++

adsadsads
Activity Score 130
anotheropinion's picture

Malcolm Gladwell wrote an article about Steve Jobs and said:
"Steve Jobs was not the 1st to invent what he did, but he was the 1st to do it best".
Same goes for this. Just a stunning idea.
And the fact that it's selling on iTunes is just fantastic. I'll buy it for sure.

anotheropinion
Activity Score 132
Advertising
doubleoseven's picture

This is the tightest concept I've seen in a long time.
Everything about this idea is significant to and relates to Steve Jobs.
8 seconds is the perfect length of time too.
And to connect the number 8 to the years he fought cancer is touching.
Steve lives on in everyone's playlist. How about that.
I'm lost for words now. Good on ya!

doubleoseven
Activity Score 106
hal9000's picture

Wow!

hal9000
Activity Score 192
jackmoore257's picture

You know those rare moments when you see something you think is really great and say "I wish I did that"?

I WISH I DID THAT.

jackmoore257
Activity Score 203
Roger Keynes's picture

:)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

Uh, o.k.

Well guys i beg to differ.

This is so BAD.
The man was not vice G-d the last time I checked, and guess what -
you lost me when fighting for pancreatic cancer became secondary to wallowing over the man's memory.

With all due respect to the Steve (RIP), we have to focus on the living and not the dead.

He was too innovative for his own good - rejecting treatment that might have saved his life, in favor of useless "granola" solutions...

I would NOT want his memory to interrupting *my* music. Period.

For heaven's sake - GET A LIFE!

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sambuca's picture

+1

and what about the 30% of each payment that goes directly to apple?!?!

sambuca
Activity Score 1066
Art Director at tolingo GmbH
Diplodokus's picture

Nice idea. But nothing new.

Diplodokus
Activity Score 1821
Creative Director at J. Walter Thompson Amsterdam
andylefty's picture

Something out of nothing I predict a lot of people buying this.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
adsrule's picture

Perfectly executed with all the right touch points.

adsrule
Activity Score 181
theinspector's picture

Steve Jobs is a legend. If he saw this idea, he'd love it.
That's all that matters. I will buy/donate to this for sure.

theinspector
Activity Score 121
Ramezani's picture

already done by jung von matt.

Ramezani
Activity Score 315
Art Director at Art Director
Ramezani's picture
Ramezani
Activity Score 315
Art Director at Art Director
kleenex's picture

I say the Steve Jobs is the better app.

kleenex
Activity Score 58797
Web Designer/Developer
Hadrons's picture

wow - so along with what I said above, they also copied the idea and are trying to convince people to donate money for literally nothing to iTunes.
Well, to pull out this one off you need:
1. to be shrewd
2. suckers for an audience. Congratulations.

p.s. - isn't it ironic that they commemorate one of the most innovative persons in the last few decades, by copying and cloning ...

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture

Very big idea. Congrats

MicheleVirgilio
Activity Score 2617
bate_palmas's picture

I don't see the big deal in this quite frankly.

Much better if it were automated - and if you ask me it should damn well have been automated (the people who use Apple could spare 8 seconds of their lives to remember Jobs).

But if it's something you have to download, it feels so much weaker.

An element of surprise would've worked to this idea's benefit.

bate_palmas
Activity Score 1479
textpirat's picture

DONE!!!

textpirat
Activity Score 272
Düsseldorf
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