World Jr. Wake Up

Agency Network: 
December 2012
Molson Canadian:  World Jr. Wake Up
Molson Canadian Digital Ad -  World Jr. Wake Up



Finally there's some hockey for Canadians to watch. But it's in Russia - which means broadcast time in Canadian is around 4am. To help, Molson Canadian has created a wake-up call service so hockey starved Canadians won't miss a second of this year's World Jr. Hockey Championship.

Digital advertisement created by Rethink, Canada for Molson Canadian, within the category: Alcoholic Drinks.

Advertising Agency: Rethink, Canada
Creative Directors: Chris Staples, Ian Grais, Aaron Starkman, Dré Labre
Art Director: Joel Holtby
Writer: Mike Dubrick
Developer: Scorpio Lam
Designer: Alex Fleming
Producer: Sarah Lasch
Account Managers: Katie Trainor, Scott Lyons
Media: MEC
PR: Harbinger
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