The SmartStrand Rhino Challenge

Agency Network: 
August 2009
Mohawk:  The SmartStrand Rhino Challenge
Mohawk Digital Ad -  The SmartStrand Rhino Challenge


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The Ultimate test in carpet durability puts SmartStrand carpet up against a 2,800lb rhinoceros. For two weeks Ricko the Rhino will be living on SmartStrand carpet and doing whatever rhinos do best.

Digital advertisement created by Intermark, United States for Mohawk, within the category: Professional Services.

Advertising Agency: Intermark Group, Birmingham, USA
Creative Director: Keith Otter
Art Directors: Rob Hardison
Copywriter: Brent Davis
Illustrator: Rob Hardison
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Guest's picture

Nice colors

wild_fire's picture

i actually like it. they're using a real rhino to prove how strong the carpet is, and i bet this would catch loads of attention.

I haven't seen the videos but i'm looking for a computer that can play it.

Activity Score 91
beckspuppy's picture

So congested. I think the agency could have done much better than this

Activity Score 87
Makerere University
firebug's picture


Activity Score 1111
just write's picture

real rhyno for carpet ad? this agency is crazy..

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

Great product demonstration.

Grace Bastien's picture

Ha ha.... from a general marketing point of view, great idea for product demonstration if the carpet can hold up.
As for the ad.... meh. Art could be better.

Grace Bastien
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