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Agency Network: 
Published/Aired: 
May 2017

Description

The first marketing campaign designed to apply a real change in sexist consumer habits.

Digital advertisement created by Publicis, Argentina for Minicuotas Ribeiro, within the category: Public Interest, NGO.

Advertising Agency: Publicis Buenos Aires, Argentina
General Creative Director: Fabio Mazia
Creative Directors: Alberto Fernández, Florencia Rodríguez
Planning: Diego Lizewski
Additional Credits: Paula Katz, Federico Puricelli
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kleenex's picture

Did it fully work though. It sure got peoples attention.

kleenex
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