Allure Bays Corp.

July 2010
Microsoft:  Allure Bays Corp.
Microsoft Digital Ad -  Allure Bays Corp.


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Who all are all Allure Bays Corp? And why is an Ad Campaign not giving everything away in thirty seconds? Therein lies the secret of Allure Bays Corp (ABC). ABC understands technologists’ genius, using comedic irony and hidden content (easter eggs) to tickle technologists’ funny bone and draw them into the world of ABC. Presented as a video-rich corporate website, each page contains numerous easter eggs and hidden clickable hotspots that reveal alternate endings or bizarre occurrences while promoting Office and SharePoint 2010.

Digital advertisement created by Wunderman, Canada for Microsoft, within the category: Electronics, Technology.

Advertising Agency: Wunderman, Seattle / Blast Radius, Vancouver / Academy, Vancouver, Canada
Art Director: Joerg Merz
Copywriter: Paul Sammartino
Illustrators: Eugenia Teofilovic, Mark Bulford, Matt James
Photographer: Shaun Lawless
Editor: Jeff Lowey
Sound Design / Composer: Michael Turner
Executive Producer: Michael Ciebin
Project Manager: Gaylene MacDonald
Producer: Emily Leung / Academy, Design and Film Production
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Guest's picture

sad thing is: it's like ten times better and cleaner than microsofts actual corporate website.

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