See the work at http://crossclimate.michelin.co.uk
Michelin has successfully achieved to fuse summer & winter technologies together in one single tyre to keep people safe in every weather conditions. To illustrate the performance of its new tyres, Michelin created an innovative webGL experience in which people can interact with a real-time weather layer to modify weather conditions in a 3-D immersive world. The experience combines a completely new visual treatment with the latest technical developments and delivers a jaw-opening experience with high level of details & dynamics.
Digital advertisement created by TBWA, France for Michelin, within the category: Automotive.