CrossClimate

Agency Network: 
Published/Aired: 
March 2015
Michelin:  CrossClimate
Michelin Digital Ad -  CrossClimate

Description

See the work at http://crossclimate.michelin.co.uk

Michelin has successfully achieved to fuse summer & winter technologies together in one single tyre to keep people safe in every weather conditions. To illustrate the performance of its new tyres, Michelin created an innovative webGL experience in which people can interact with a real-time weather layer to modify weather conditions in a 3-D immersive world. The experience combines a completely new visual treatment with the latest technical developments and delivers a jaw-opening experience with high level of details & dynamics.

Digital advertisement created by TBWA, France for Michelin, within the category: Automotive.

Advertising Agency: TBWA\Paris / DAN Paris, France
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Highest Rated

kleenex's picture

Solid site.

kleenex
Activity Score 57557
Web Designer/Developer
morse's picture

Cool site.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

Solid site.

kleenex
Activity Score 57557
Web Designer/Developer
Arkadiusz's picture

Very nice. But would be even better with more interactive possibilities (eg "driving" a car).

Arkadiusz
Activity Score 1263
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

@minas_mars's picture

Changing the weather is cool but the site doesn't do enough to show the differences.

@minas_mars
Activity Score 1788
Art Director at TBWA |

I'm gonna try say something positive

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