Mercury Awards

Agency Network: 
January 2010
Mercury:  Mercury Awards


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Clemenger BBDO Melbourne has launched an integrated campaign for Mercury Cider – the world’s most underappreciated drink. Mercury was first crafted in 1911 by Frenchman Auguste Bonamy in Hobart’s old convict Malthouse. In the seclusion of Tasmania, he combined the best European methods with local ingredients to press a robust, full-bodied cider. Mercury Cider has been somewhat of a hidden gem; hence the 98 Years of Underappreciation campaign. The Mercury Cider Awards website is asking people to submit the thing or person they think has been most underappreciated over the last 98 years for the chance to win a free slab of Mercury Cider every Friday. Nominations so far include ‘The Terror of Tiny Town’ (history’s only all-midget western), Malcolm Turnbull (is being stabbed from in front better than being stabbed from behind?), the Castle Thunder Sound (originally recorded in 1931 and used in countless spooky movies since), and Extreme Cheese Rolling (don’t ask).

Advertising Agency Clemenger BBDO, Melbourne, Australia

Digital advertisement created by BBDO, Australia for Mercury, within the category: Alcoholic Drinks.

Executive Creative Director: James McGrath
Creative Director: Josh Robbins
Creatives: Nick Kelly, Q Miller
Designers: Joe Kelava, Musonda Katongo
Group Account Director: Paul McMillan
Account Director: Phil Baker
Account Manager: Nick Harvey
Planner: Mike Derepas
Digital Producer: Sam Hodgson
Interactive Developer: Daniel Zabinskas
Interactive Designer: James Gilbert
Print Producer: Mary Darzi
Traffic: Karen Quinn
Promo Agency: Clemenger Fusion, Joanne Currie, Jacqui Pinge
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