The Battle Continues

Agency Network: 
October 2017


It’s the fourth consecutive time that Formula 1 Mercedes-AMG Petronas team won the World Championship. An extraordinary result, especially because the challenge was against the only true legend of world circuits: the Ferrari. For this reason, we wanted to celebrate the victory with a tribute to the “Cavallino Rampante” to underline Ferrari greatness in relation to Mercedes-Benz victory because “The value of a victory is to be found in the greatness of the opponent."

Digital advertisement created by Gruppo Roncaglia, Italy for Mercedes-Benz, within the category: Automotive.

Advertising Agency: Gruppo Roncaglia, Italy
Creative Director: Carla Leveratto
Creative Supervisor: Marco Fresta
Senior Copywriter: Bruno Puntura
Client Service Director: Lorenzo Lorato
Account Supervisor: Federico Lombardi
Video Editor: Elisa Lucaccini
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kleenex's picture

nice looking spot.

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