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E-Class Web Special

Agency Network: 
Published/Aired: 
January 2009
Mercedes:  E-Class Web Special
Mercedes Digital Ad -  E-Class Web Special

Description

To the Web special: http://www.concert-in-e.com

In order to show the outstanding comfort and safety of the new E-Class, we invited a Formula 1 legend and one of the best jazz singers around to take a very special test drive.
A test which made the highest demands of the car in terms of comfort and security: a concert-level performance of a jazz classic in an E-Class driven around a racetrack.

Digital advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

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Highest Rated

Guest's picture

haai. you people. read the rationale and go to the link. who care about the photoshop in this instance? really!

Guest
salamandos's picture

I like!

salamandos
Activity Score 1947
Art Director
Guest's picture

It's sharp, however I'm confused on the guy standing in the back.

Guest
Guest's picture

thats jean alesi - a former formular 1 driver

Guest
Guest's picture

great photoshoping... not!

Guest
Guest's picture

I do agree the photoshop work in terms of absolute realism needs work. However, this is a new style, the superimposing of close but not perfectly set images. You can see this in a wide-array of ads. A lot of people confuse it for bad PS work, but it is in far too much use to be considered a flood of bad designers with high end clients, albiet they exists in mass. This, however, expresses that this is a trend and followers and analyticals should stop and take notice.

Guest
Guest's picture

no photographer credit?

Guest
Guest's picture

haai. you people. read the rationale and go to the link. who care about the photoshop in this instance? really!

Guest
Guest's picture

it is very unprofessional to publish such a badly retouched picture.
every element of the brand communication must be perfect! this is the standard of mercedes.

Guest
Guest's picture

what does having a jazz singer drive a car have anything to do with selling one? i don't get it...

Guest
she_kai's picture

perfect excution ,full of style,make all the advantages dramatized

she_kai
Activity Score 221
Copywriter at TBWA
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