Advertisement

Behind the Sites

Agency Network: 
Published/Aired: 
September 2012

Description

Mercedes launches the new Mercedes A-Class with a global concept "The pulse of a new generation". So we came up with an interactive idea using the entire web as a living game board. Visit the website http://newaclass.be/ and try to find the new A-Class behind the websites you're on.

Digital advertisement created by BBDO, Belgium for Mercedes, within the category: Automotive.

Advertising Agency: BBDO, Brussels, Belgium
Creative Director: Jan Dejonghe
Art Director: Frederic Zouag
Copywriter: Nicolas Gaspart
Account Team: Bracke Valérie, Depreter Marleen, Van de Wiele Sander
Graphic Designer: Delaleu Virginie
TV Producer: Van Poeck Nicolas
Post-production: Mainframe & The Fridge
Sound Design: Raygun
Digital project leader: Has Wouter / Dreams & Creations
Log in or register to post comments

Highest Rated

Grrrr's picture

For one year? Why?

Grrrr
Activity Score 1961
Illustrator
lihtenstein's picture

el classico!!!!

lihtenstein
Activity Score 31
timesashes's picture

i'm really curious how many people will actually spend the time everyday to look for it....as only one person gets the car

timesashes
Activity Score 77
zouz08's picture

you don't know what people could do to win a car.

zouz08
Activity Score 209
Art Director at IRAM Mons (Belgique |

come on, check our website:
www.fredandnico.com

befriendly's picture

Yeah, no kidding. For a new Mercedes-benz, people would do about anything.

befriendly
Activity Score 10
Grrrr's picture

For one year? Why?

Grrrr
Activity Score 1961
Illustrator
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement