Description
Mercedes launches the new Mercedes A-Class with a global concept "The pulse of a new generation". So we came up with an interactive idea using the entire web as a living game board. Visit the website http://newaclass.be/ and try to find the new A-Class behind the websites you're on.
Digital advertisement created by BBDO, Belgium for Mercedes, within the category: Automotive.
Advertising Agency: BBDO, Brussels, Belgium
Creative Director: Jan Dejonghe
Art Director: Frederic Zouag
Copywriter: Nicolas Gaspart
Account Team: Bracke Valérie, Depreter Marleen, Van de Wiele Sander
Graphic Designer: Delaleu Virginie
TV Producer: Van Poeck Nicolas
Post-production: Mainframe & The Fridge
Sound Design: Raygun
Digital project leader: Has Wouter / Dreams & Creations
Creative Director: Jan Dejonghe
Art Director: Frederic Zouag
Copywriter: Nicolas Gaspart
Account Team: Bracke Valérie, Depreter Marleen, Van de Wiele Sander
Graphic Designer: Delaleu Virginie
TV Producer: Van Poeck Nicolas
Post-production: Mainframe & The Fridge
Sound Design: Raygun
Digital project leader: Has Wouter / Dreams & Creations
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Oct 17, 2012 - 20:34timesashes
i'm really curious how many people will actually spend the time everyday to look for it....as only one person gets the car
Oct 21, 2012 - 7:47zouz08
you don't know what people could do to win a car.
Art Director at IRAM Mons (Belgique |
come on, check our website:
www.fredandnico.com
Oct 29, 2012 - 22:35befriendly
Yeah, no kidding. For a new Mercedes-benz, people would do about anything.
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