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Ementicons - Cute-crazed

Campaign
Agency Network: 
Published/Aired: 
March 2015

Description

Digital advertisement created by BBH, United Kingdom for Mentos, within the category: Confectionery, Snacks.

Advertising Agency: BBH, London, UK
Creatives: Laura Osborne, Sarah Watson
Creative Assistants: Mathias Olesen, Adam Radi
Creative Directors: Shelley Smoler, Raphael Basckin
Strategist: Chris Goddard, Jamie Watson
Strategy Director: Ben Shaw
Business Lead: Carly Herman
Team Manager: Francois D’Espagnac
Team Director: Tom Woodhead
Agency Producer: Laura Graham
Production Company: Indy8
Director: Matthew Pollock
Executive Producer: Rupert Reynolds Maclean
Producer: Christian Gill
DoP: Robin Fox
Post Production: The Mill and Thank you maam
Editor / Editing House: Circus
Sound: String and Tins
Illustrator: Geneviève Gauckler
Production Company: Monterosa
UX: Jenny Granlund
Designer: Christoffer Hallkvist
iOS Developer: Andreas Areshoug
Producer: Lina Karlsson
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Highest Rated

seandscollins1993's picture

In this advertisement by Mentos they are using a number of different strategies in order to reach the target consumers, in this case younger individuals. The setting of the ad is a birthday party with younger aged actors. They link the product to vibrant colors and for the uses of a younger generation, as the product itself is very colorful. The use of the cuddly toy and cat also links the ad to a younger generation., as these articles are sought after by the younger generation.
Mentos also links social media with the brand. Towards the end of the ad they use an ‘emojicon’ on the actors head and introduces the word ‘ementicons’, which blends the product with a widely used part of social media. This type of ad is typical of a feel-good ad, which generates good feelings among the viewers. This can differentiate Mentos from other competitors as such a vibrant and positive message will be seen in a better light by consumers.

seandscollins1993
Activity Score 31

Sean Collins

seandscollins1993's picture

In this advertisement by Mentos they are using a number of different strategies in order to reach the target consumers, in this case younger individuals. The setting of the ad is a birthday party with younger aged actors. They link the product to vibrant colors and for the uses of a younger generation, as the product itself is very colorful. The use of the cuddly toy and cat also links the ad to a younger generation., as these articles are sought after by the younger generation.
Mentos also links social media with the brand. Towards the end of the ad they use an ‘emojicon’ on the actors head and introduces the word ‘ementicons’, which blends the product with a widely used part of social media. This type of ad is typical of a feel-good ad, which generates good feelings among the viewers. This can differentiate Mentos from other competitors as such a vibrant and positive message will be seen in a better light by consumers.

seandscollins1993
Activity Score 31

Sean Collins

damnson's picture

Ever felt like creating more emoticons is not a very creative concept?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

elmarianchi's picture

that's precisely why they created ementicons. ha..

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

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