Advertisement

@mellowmushroom follows @acplyler

Agency Network: 
Published/Aired: 
October 2012

Description

Mellow Mushroom is a pizza place with a laid-back Hippie mentality and a rather stoned-looking mushroom for a mascot. As they grew to 130 stores in over 100 US cities, they wanted to get more followers on Twitter. So they told people "if you follow us, we’ll follow you". What they didn’t mention was that they'd be doing it in real life. For real. In the company’s creepy mushroom costumes.

Digital advertisement created by Fitzgerald+CO, United States for Mellow Mushroom Pizza Bakers, within the category: Food.

Advertising Agency: Fitzgerald+CO, USA
Chief Creative Officer: Noel Cottrell
Executive Producer: Christine Sigety
Creative Director / Copywriter: Mitch Bennett
Creative Directors / Art Directors: Wes Whitener, Brad Sarmiento
Art Director: Juliana Lynch
Digital Producer: Gideon Cohen
Production Company: Arts & Sciences
Directors: Adam Brodie, Dave Derewlany / Adam & Dave
Producer: Alex Waite
DP: Benn Martenson
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Editorial: Arcade Edit
Editor: Greg Scruton
Post Producer: Denice Hutton
Executive Producer: Nicole Visram
Assistant: Luc Giddens
Managing Partner / EP: Damian Stevens
Sound: Acoustech
Sound Engineer: Gopal Swamy
Online / FX: Airship
Artists: Austin Hickman-Fain, Chris Homel, Matt Lydecker
Managing Partner / EP: Damian Stevens
EP: Nicole Visram
Log in or register to post comments

Highest Rated

MichelMichal's picture

A creepy mushroom but a great idea.

MichelMichal
Activity Score 420
Planner
DesignDine's picture

Not bad.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

jmills25's picture

It was decent.

jmills25
Activity Score 12
CSUF
kleenex's picture

interesting...

kleenex
Activity Score 54461
Web Designer/Developer
CommandZ's picture

#MushroomStalker

CommandZ
Activity Score 2509
Creative Director
MichelMichal's picture

A creepy mushroom but a great idea.

MichelMichal
Activity Score 420
Planner
Advertisement
Featured Content

Latest Collections

Advertisement