Description
Medibank, a health insurer, promotes better health through exercise. They needed to target young people with this message, so YouTube was the perfect environment - but 94% of people skip ads there. We saw a link between skipping, an exercise behaviour connected to Medibank’s philosophy of better health, and skipping ads, a behaviour popular on YouTube. And created the first pre-roll ad that actually played more, the more it was “skipped.”
Head of Broadcast and Content Production: Margot Ger
This professional campaign titled 'The Skipping Girl' was published in Australia in May, 2015. It was created for the brand: Medibank, by ad agency: TBWA. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 9 years ago.
Credits
Advertising Agency: Whybin\TBWA Group Melbourne, Australia
Executive Creative Director: Paul Reardon
Art Directors: Scott Canning, Nicholas Sellers
Copywriter: Tim Woolford
Senior Account Director: Matt Chiodo
Account Manager: Courtney Bramwell
TV Producer: Pip Heming
Head of Digital Production: Dave Keating
Digital Designer: Ben Hall
Director: Brian Patto
Edit House: Method
Editor: Elodie Fouqueau
Sound Studio: Big Studio
Sound Design: Leo Guardo
