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The Secret Secret Menu Challenge

Agency Network: 
Published/Aired: 
September 2015

Description

Digital advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Advertising Agency: Cossette, Canada
Chief Creative Officer / Creative Directors: Carlos Moreno, Peter Ignazi
Art Director: Rebecca Dunnet
Copywriter: Simon Rogers
Designer: Eleni Alpous
Agency Producers: David Stulberg, Mina Jang
Account Executive: Nicole Bakker
Account Director: Nevena Djordjevic
Group Account Director: Serene Gaspar
VP, National Brand Leader: Steve Groh
Production House: Circle Productions
Director: Jeff Zablotny
DOP: Adam Crosby
Producer: Karen Tameanko
Editor: Mike Colangelo
Editorial House: Soda
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kleenex's picture

not bad.

kleenex
Activity Score 58793
Web Designer/Developer
MacMonkey's picture

Very off brand. Too wacky.

Also, a secret menu is not a strategy worthy of a category leader. It's years behind the times.

MacMonkey
Activity Score 340
Graphic Designer
halaby87's picture

Hmmm

halaby87
Activity Score 10500
Marketing Manager |

M.Halaby

Fredrick's picture

felt a lot like sony ads from a couple years back.

Fredrick
Activity Score 233
Web Designer/Developer
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