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The making of a chicken legend

Agency Network: 
Published/Aired: 
July 2014

Description

Digital advertisement created by Razorfish, United Kingdom for McDonald's, within the category: Food.

Advertising Agency: Razorfish, London, UK
Chief Creative Officer: Daniel Bonner
Creative Director: Cyril Louis
Copywriter: Adam King
Art Director: Lewis Raven
Account Director: James Fox
Agency Producer: Mark Andrews
Designer: Yawming Wong
Production: Goodboy
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Highest Rated

DameWallis's picture

It's as relevant to the burger as the Olympics are to McDonald's 'food'.
Your relevancy has no power here.

DameWallis
Activity Score 52
Marketing Manager at STAT Search Analytics
Pete R.'s picture

How is this relevant to the burger?

Pete R.
Activity Score 3412
Illustrator
DameWallis's picture

It's as relevant to the burger as the Olympics are to McDonald's 'food'.
Your relevancy has no power here.

DameWallis
Activity Score 52
Marketing Manager at STAT Search Analytics
Insight2013's picture

fun to watch. but makes absolutely no sense... or is it just me?

shouldn't be a chicken on that RC car, so that the chicken could become a legend? :)

Insight2013
Activity Score 3
Copywriter
kleenex's picture

It is all about that super duper all important extra special new sandwich from McDoanlds that is called a chicken legend.

kleenex
Activity Score 58645
Web Designer/Developer
chaparroamigo's picture

So bad, the car are holded by someting, a dron.. i dont know... its fake and is not relevant for the sandwich! Bad

chaparroamigo
Activity Score 234
Art Director
damnson's picture

Yeah, we all hate when things are "holded by a dron"...

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Marcao's picture

Doesn't even help with selling burgers. Lame stunt.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
Ayeyahyah's picture

what!?

Ayeyahyah
Activity Score 482
Creative Director
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