Agency Network: 
January 2015


Digital advertisement created by Leo Burnett, United States for McDonald's, within the category: Food.

Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: John Hansa
Creative Director: Tony Katalinic
Creative Director / Copywriter: Ryan Wolin
Creative Director / Art Director: Nuno Ferreira
Head of Production: Vincent Geraghty
Group Executive Producer: Mary Cheney
Executive Producers: Denis Giroux, Ken Gilberg
Business Manager: Shirley Costa
Talent Manager: Linda Yuen
Senior Producer: Scott Gould
Producer: Ross Greenblat
Music Supervisor: Chris Clark
Account Director: Jennifer Cacioppo
Account Supervisor: Jennifer Klopf
Account Executive: Lauren Davidson
Planning Director: Sarah Patterson
Strategist: Claudia Steer
Production Company: The Mill / The Whitehouse
Research: Nickerson Research / History Factory
Music: "Carry On" by Fun
Music Company: Comma Music, Nylon Studios
Editorial Company: Whitehouse Post
Editors: Dave Cea, Randy McEntee, Steve Kroodsma
Executive Producer: Kristin Branstetter
Producer: Dawn Guzowski
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Highest Rated

kleenex's picture

Did not like.

Activity Score 58777
Web Designer/Developer
ilangeva's picture

Great production quality, but not authentic or original idea

Activity Score 140
Creative Director at Ilan Geva & Friends and Medical Travel Insight
halaby87's picture

You got to love Mcdonald's they are like family ;]

Activity Score 10498
Marketing Manager |


kleenex's picture

Did not like.

Activity Score 58777
Web Designer/Developer
seandscollins1993's picture

This ad shows how the McDonalds Corporation is not just a multinational focused on profits; they also support their local community. From supporting veterans to wishing individuals a happy birthday, McDonalds are showing that they actually value their customers. This creates a friendlier image of the company at a local level, as they are responding to current, local events. Many pictures also give support to those after harmful natural events, encouraging the community to stay strong. The community is being valued which cause customers to connect with the business.
The final sign with the words, ‘A little lovin can change a lot’, in my opinion, means they are trying to change their image. By looking after their local customers, McDonalds could change customer perception and be looked upon as a communal enterprise, not a destructive multinational that only looks to increase sales.

Activity Score 31

Sean Collins

damnson's picture

The only thing I liked was the animation at the end.

Activity Score 11517
Copywriter |

An axe murderer of ads.

Dzsoi's picture

Words, words, words. Not convincing enough.

Activity Score 8603
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