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Going Once, Going Fries, Gone

Agency Network: 
Published/Aired: 
October 2018
McDonald's: Going Once, Going Fries, Gone
McDonald's Digital Ad - Going Once, Going Fries, Gone

Description

McDonald’s X Banksy
The Shredding Animosity meme generated a movement. Being the first brand that reacted to Banksy's activation allowed us to take a crucial moment for culture and make it relevant for McDonald's. A simple post at the right time organically generated more than 83 million impressions, pulling the trigger on a swarm of user-generated content and social mentions.

Digital advertisement created by TBWA, Malta for McDonald's, within the category: Food.

Advertising Agency: TBWA\ANG, Gzira, Malta
Senior Creative Director: Richard Agius
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