A taste which can’t be dismissed and which is always worth coming back. Once upon a time, a person again appeared in the modern times in order to experience a majestic flavor of a Royal collection at McDonald’s®. The campaign commenced with a distinguishable gift from McDonald’s®, when everyone had an opportunity to receive a complimentary McCombo Royal Cheeseburger. This day was marked by a world record – 525 delivery orders per hour from a single McDonald’s® restaurant.
Further development of the campaign was dedicated to the short funny videos. Each tailored created video was devoted to the adventures of a Victorian era nobleman. For the first time, he encountered the new technologies e.g., self-service kiosk, digital menu boards, and contactless payment inside the restaurant.
Digital advertisement created by TBWA, Kazakhstan for McDonald's, within the category: Food.
Executive Creative Director: Iliya Kodintsev
Art Director: Darya Zhuravleva
Copywriter: Askhat Orazayev
Motion Designers: Zhakyp Matayev, Nurasyl Toleukadyr
Client Service Director: Dana Raushanova
Account Manager: Arailym Kudassova
Brand's Managing Director: Asset Mashanov
Senior Marketing Manager: Arshat Baktygali
Acting Senior Marketing Manager: Yelena Kozubskaya
FB & LRM Specialist: Dmitriy Avteikin