McCain’s new Man-Size Meals are made for a Man-Size hunger. Hence you get an ‘extra 50% more’ than your traditional frozen dinner.
TBWA\Melbourne invented the quirky ‘50% More Man’ character to illustrate this bold product benefit. ‘50% More Man’ quickly became the freaky figurehead for Man Size meals, launching a 360 degree campaign through social, outdoor and mobile platforms.
Digital advertisement created by TBWA, Australia for McCain Foods, within the category: Food.
Chief Creative Officer: Paul Reardon
Copywriter: Nobuhiro Arai
Art Director: Hyewon Choi
Head of Broadcast / Content: Margot Ger
Client Partner: Laurelle Esse
Project Manager: Eva Bauer
Director: Carl Sorheim
Production House Producer: Julian Costanzo
Executive Producer Production House: Jason Byrne
Sound: Front Of House
Production Company: Positive Ape
Post Production: Method Studios
Retoucher: Kyle Black