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Your Getaway Car

Campaign
Agency Network: 
Published/Aired: 
May 2020

Description

We’re all feeling the effects of the Covid-19 pandemic. Whether it’s worrying about our health, juggling between looking after the kids and working from home or simply the stress that comes from being cooped up all together 24/7 with no privacy – this crisis is definitely taking its toll. So Mazda thought it would give you a little ‘Me Time’.

For many the car is the one place they can get a little respite and privacy. In regular times it’s their private sanctum –and now even more so. That’s why teaming up with Spotify, Mazda decided to create and curate a few playlists (only 10 minutes long each – so you won’t get into trouble with the misses) that are bound to lift your spirits. Whether you’re looking for an energizing ‘Pick Me Up’, ‘Zen Me Out’, or ‘G-d Give Me Strength’ effect – Mazda has the perfect playlist lined up for you.

Digital advertisement created by Saatchi & Saatchi, Israel for Mazda, within the categories: Automotive, Public Interest, NGO.

Advertising Agency: BBR Saatchi & Saatchi Israel
CEO: Ben Muskal
CCO: Yaron Perel
Creative VP: Lior Meiri
Creative Director: Ori Hasson
Creative Team : Lika Mishne, Noam Nizrad, Itamar Paradny
Agency producer: Iris Yisraeli
VP Client Services: Aviv Benzikri
Account Supervisor: Moran Herscovich
Account Manager: Lilia Zigelboim, Alex Gurfinkel
Marcom: Eva Hasson
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