The Sound of Tomorrow

Agency Network: 
June 2016
Mazda: The Sound of Tomorrow
Mazda Digital Ad - The Sound of Tomorrow


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The Schorre in Boom in Belgium will once again provide the setting for Tomorrowland and this year the popular festival is pleased to greet Mazda as one of its partners. To put this collaboration in the spotlight, Mazda and These Days came up with a unique project: The Sound of Tomorrow is a track performed by drifting on an enormous ‘vinyl record’ with a Mazda MX-5, using infrared mapping technology.

Digital advertisement created by These Days, Belgium for Mazda, within the category: Automotive.

Advertising Agency: These Days, Antwerp, Belgium
Creative Director: Sam De Volder
Art Director: Gertjan De Smet
Copywriter: Tomas Van Loon
Illustrator: Jeroen Michiels
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kleenex's picture

cool idea.

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