Introducing Mazda Canada’s MX-5 RF Observatory, a digital experience offering visitors the chance to explore ultra-high res photos of the head-turning roadster. Notable car photographer Shin Sugino used the Phase One XF 100MP to photograph the MX-5 RF at the David Dunlap Observatory. The Observatory’s equally beautiful retractable roof acted as the perfect backdrop for the downloadable and shareable photos featured on the site: MX-5 RF Observatory.
Digital advertisement created by JWT, Canada for Mazda, within the category: Automotive.
Creative Director: Ari Elkouby
Art Director: Zuheir Kotob
Copywriter: Jeff Topol
Photographer: Shin Sugino
Brand Planning Director: Matt Ball
Digital / Social Strategy Director: Adam Ferraro
Social Strategist: Tanvi Swar
Additional Credits: Dori Applebaum, Katherine Ledgett, Fred Yang, Nina Fan, Emily Goldberg, Ryan MacLean, Kawal Singh, Sandra Woodfine