After the US withdrawal from the Paris climate agreement, Swedish burger chain Max Burgers decides to react. In an open letter they urge their burger colleagues of the world to update their menus with more green alternatives, because the production of beef is a major contributor to the emission of greenhouse gases. They write: ´If you’re a part of the problem, you need to be part of the solution’.
On the site they pledge that by 2022 every other burger sold should be without red meat, they also share their recipes for a greener world and say: ‘Feel free to copy or just get inspired.’
Digital advertisement created by Acne, Sweden for Max Burgers, within the category: Food.
Creatives: David Hammarström, Simon Saarinen, Svante Pårup, Tiago Pinho
Planner: Johan Hesslefors
Creative Director: Cecilia Dufils
Final art: Henrik Åkerberg
Front-end developer: Marc Biskop, Niclas Bergström
Client director: Lina Gooch
Account manager: Emelie Thorén
Creative directors: Samuel Garlöv, Joakim Karlsson / JMWGolin
PR-specialists: Karl Nelson, Linn Hultén
Erik Filén: Christine Jonsson
Project manager: Louise Leo