helping athletes commercialise their careers

Agency Network: 
August 2020


World Cup-winning Springbok star, Bryan Habana, has announced the launch of, an innovative platform that gives athletes a ground-breaking solution towards growing their commercial brands.

Habana and his team at the award-winning creative sporting agency, Retroactive, have created a mobile tech play that reinvents the way athletes - of every tier and discipline - monetise their careers in a simple and cost effective way.

The devastating impact of the Covid-19 virus is expected to extend to economic losses on the sporting front, with an estimated $61.6bn in missed revenue by the end of 2020. Inevitably, it is the athletes who are personally affected, as event cancellations result in pay cuts, loss of appearance-fee income, and reductions in endorsement deals.

Digital advertisement created by Retroactive, South Africa for, within the categories: Professional Services, Public Interest, NGO, Sports.

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