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The #PricelessSurprise Cover

Agency Network: 
Published/Aired: 
January 2016

Description

For the Brit Awards 2016, MasterCard wanted to create a new Priceless Surprise. So we brought together 6 cover artists who had previously posted on Youtube one of the most covered song in 2015: Uptown Funk. The 6 artists - Anna Shields & Blair Crichton, The Ayoub Sisters, Ross Campbell and John Atkins ­- were told they were doing a documentary about Mark Ronson’s fans…before arriving in the iconic Music studio of Abbey Road and realising that they were going to create a brand new cover together, produced by Mark Ronson himself.

full-length version of song https://www.youtube.com/watch?v=wMsrFzQbKhA&feature=youtu.be&list=PL2w...

Digital advertisement created by McCann, United Kingdom for MasterCard, within the category: Finance.

Advertising Agency: McCann, London, UK
Chief Creative Officers: Rob Doubal, Laurence Thomson
Creative Directors: Matt Crabtree, Simon Hepton
Creatives: Jean-Laurent Py, Matt Crabtree, Simon Hepton
Managing Partner: Tom Bedwell
Business Lead: Oliver Morgan
Account Manager: Lauren Benezra
Planning Partner: Karen Crum
Project Director: Metz Fasano
Production company: Craft London
Director: Blake Claridge
Head of production: Sergio Lopez
Senior Producer: Zara Balfour
Line Producer: Ben Greenacre
DoP: Berndt Wiese
Sound Recordist: Ashok Kumar
Editor: Max Downey, Phil Conway / Craft
Sound Mix: Tim Sutton at Craft
Grade: Framestore
Media planning and buying: Carat UK
Digital, social and sponsorship: Big Group
PR: Kaper
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