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Fetch Across the Internet

Campaign
Agency Network: 
Published/Aired: 
April 2018

Description

One of the many ways that dogs are good for us is by helping reduce our stress levels. This benefit is most apparent when we take time out to play with them.

So we came up with a way to play a game of fetch, anytime you like.

We linked four rival social media platforms to create an epic game that stretches right across the internet.

You simply tap to keep the ball moving from Facebook Canvas to Instagram, then YouTube and finally, Snapchat — where the dog becomes an AR object.

Digital advertisement created by BBDO, United States for Mars Petcare/ Pedigree, within the category: House, Garden.

Advertising Agency / Entrant Company: BBDO New York, USA
Holding Company: Omnicom Group
Production Company: Taylor James
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kleenex's picture

Nice effort.

kleenex
Activity Score 56161
Web Designer/Developer
i_i's picture

"He just ran across the internet."
Nice.

i_i
Activity Score 328
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