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Bump A Smoke

Agency Network: 
Published/Aired: 
May 2011
Marlboro:  Bump A Smoke
Marlboro Digital Ad -  Bump A Smoke

Description

Using bump technology, bummers/social smokers are no longer annoying as they exchange virtual cigarettes for real ones.

Digital advertisement created by Miami Ad School, United States for Marlboro, within the category: Tobacco.

Advertising School: Miami Ad School, Brooklyn, USA
Art Director: Jennine Punzone
Copywriter: Manasvi Abrol
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Highest Rated

drkstr17's picture

Pretty ingenious. The only thing making me give it an 8 instead of a 10 is that this would only give more money to the tobacco companies. Fuck them. They don't need anymore money.

drkstr17
Activity Score 67
Copywriter at Miami Ad School
DKB's picture

I like it. Clever new way that tobacco companies are having to explore to create talk about their brands. Vrrrr clever.

DKB
Activity Score 14
Copywriter
Reality Check's picture

One can only hope that the parties responsible for Marlboro: Bump A Smoke are brought to justice and someone can stop them before they advertise again.

Reality Check
Activity Score 2549
tamer samy's picture

You are totally right..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

robinstam's picture

Well, if you leave out your subjective views about smoking and just look at the idea, you have to admit that it's a very clever idea based on a good insight. Besides, if you took the trouble to look at the credits, you'd see that it's student work. Anyway, I hope that it will be made for real. Good work guys.

robinstam
Activity Score 215
Miami Ad School
Jenninep's picture

thank you. I appreciate the compliment and that you see the idea without judgment. : )

Jenninep
Activity Score 3
Art Director at Miami Ad School
Shahak's picture

Smart, but your board doesn't look good, has a few spelling errors and doesn't explain the idea very well.
Took me a while to understand that you trade virtual cigarettes for real ones with other smokers.

Shahak
Activity Score 28
DBB's picture

But you pay for the virtual cigarettes too, so what's in it for me??

DBB
Activity Score 1216
Reality Check's picture

@ DBB,

Lung cancer.

Reality Check
Activity Score 2549
Ceballos's picture

Cars also produce cancer. And burguers, and motorcycle, and airlines...

Ceballos
Activity Score 621
Copywriter
Bife's picture

easy purchase cigarettes in the corner of the street. time wasted.

Bife
Activity Score 99
Art Director
Philip Morris USA's picture

This concept is in no way related to Philip Morris USA or the Marlboro brand. The company does not approve of this use of its trademark.

Philip Morris USA
Activity Score 2
Priyanka Aul's picture

It's a brilliant concept. Well done, guys!!!

Priyanka Aul
Activity Score 2
Art Director at Australia
Manas Abrol's picture
Manas Abrol
Activity Score 2
drkstr17's picture

Pretty ingenious. The only thing making me give it an 8 instead of a 10 is that this would only give more money to the tobacco companies. Fuck them. They don't need anymore money.

drkstr17
Activity Score 67
Copywriter at Miami Ad School
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