ClickFire Media has partnered with Elizabeth Arden to launch an interactive website featuring augmented reality (AR) for the introduction of Mariah Carey's Lollipop Bling candy-inspired fragrance collection. The heart of the website, which includes Away3D Flash components, is a rotating 3D bank of stylized, candy-themed skyscrapers which were inspired by the singer's New York City hometown skyline, and evocative of a set design for one of Mariah's iconic videos. The unique collection of buildings features a constantly updated video billboard and acts as a clickable menu leading to more information on the three fragrances, a news ticker, a "what's new" blog, interactive games and links to request updated information.
Digital advertisement created by ClickFire, United States for Mariah Carey, within the category: Health.
Creative Director: Nick Agderian
Design: Claudeland Louis
3D Modeling: David Johnson, Jane Kim, Damion Murray
Technical Lead / Development: Jason Tordsen
Flash Developer(s): Damion Murray, Matt DeSimone
Server Side Developer: Matt Wilber
Augmented Reality: Total Immersion
Sr. Producer: Ephraim Kehlmann
Producer: Matt DeSimone
Account Director: Lara DeSignor
Digital Strategist: Ann Quinn