Make Equal Pay Permanent

May 2018


On average, a woman makes 80 cents for every $1 a man makes in the US. We decided to represent this in the most literal way possible - a line at the 80% mark of dollar bills. It’s time we show the world that we’re done with paying our women less than they deserve. Join us in writing on a dollar bill and signing our petition!

Digital advertisement created by Miami Ad School, United States for Make It Permanent, within the category: Public Interest, NGO.

Ad agency: Miami Ad School, New York, USA

Art Director: Carey Feng

Copywriter: Lorran Schoechet
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