Check out the site: http://lynxeffect.com.au/dry/
To promote the Lynx Dry deodorant range, we had to remind consumers that " Girls Look Hot Wet. Guy's Don't". So we proved it, with an interactive experience that treats the audience to slow motion footage of girls getting saturated - so long as they can keep the guy dry!
Digital advertisement created by Soap, Australia for Lynx, within the category: Health.