The brightest online ad

Agency Network: 
Published/Aired: 
April 2013

Description

Instead of just promoting the product we created a unique cross promotion between the BIKE Online Magazine and Lupine: Subscribers of BIKE could only read their magazine if they turned on the Lupine Bike Lamp. 100% attention for the product in use was only a beginning: Readers who shared the idea in their social networks automatically distributed a link to a sneak preview, where the Lupine Lamp only illuminated a smaller part of the magazine. To read the whole magazine users were asked to order a trial subscription.

Digital advertisement created by Publicis, Germany for Lupine, within the category: House, Garden.

Advertising Agency: Publicis, Munich, Germany
Client Service Director: Andrea Kohlndorfer
Executive Creative Director: Stephan Ganser
Art Director: Andreas Fisser
Concept: Andreas Fisser, Guido Faust, Sascha Dreschinski
Copywriters: Guido Faust, Sascha Dreschinski
Head of Digital Operations: Andreas Becker / Delius Klasing Interactive
Photographer: Michael Braune / Fotodesign Braune
Junior Art Buyer: Barbara Dennerlöhr
Producer: Stefan Pulster
Editor: Carolina Pereira
Director: Philipp Lenner / Rocket Studios Medienproduktion
Audio: Oliver Vorderbrügge / Orange Sound
Speaker: John Julian
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oscarvera's picture

"brilliant"

oscarvera
Activity Score 63
Estudiante
runffm's picture

excellent connection!

runffm
Activity Score 106
Copywriter at Kastner & Partners
kleenex's picture

Brilliant!!!

kleenex
Activity Score 57557
Web Designer/Developer
rigaer57a's picture

cool! well done, guys!

rigaer57a
Activity Score 3
Fellpuppe's picture

Excellent!!!

Fellpuppe
Activity Score 3
rrgoto8's picture

Cool idea.

rrgoto8
Activity Score 163
rrgoto8's picture

Cool idea.

rrgoto8
Activity Score 163
lucyset's picture

well thought through

lucyset
Activity Score 228
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