Love Errors

Agency Network: 
Published/Aired: 
March 2019
Love Errors
Love Errors
Love Errors
Love Errors
Love Errors
Love Errors
Love Errors
Love Errors
Love Errors
Love Errors
Love Errors
Love Errors

Description

Despite the shocking statistics that every third woman in Bulgaria has been a victim of violence and the escalation of female murders in recent months (35 killed by their male partner only in 2018), there is a lack of communication against gender based and domestic violence, and prevention is the most important weapon against this pressing problem.

The Love Errors campaign focuses on the most common delusions about love. Its aim is to motivate young women and girls to recognize early signs of violence and protect themselves.

Looking for love, girls tend to justify or conceal, ignore or accept the first signs of violence. They excuse words and actions in the name of saving their relationship. A series of 20 illustrations and statements expose those most common clichés that justify violence. The answer to those delusions is: This is not love. This is violence.

www.loveerrors.bg
www.facebook.com/LoveErrors.BFW
www.instagram.com/loveerrors_bg/

Advertising Agency: DM KRES, Sofia, Bulgaria
Creative Director and Copywriter: Stanislava Ivkova
Graphic Design and Illustration: Maria Cheshmedzhieva
Animation: Martin Stefanov
Additional credits: Tanya Ivanova, Velislava Simova
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